Studies by “Inside Facebook” show that organic reach, or “unpaid” advertising, on Facebook decreased more than 40 percent. Facebook has changed the algorithm because the user experience on the site is suffering and their investors are concerned.
Today, in order for brands and marketers to reach as many fans as before, Facebook urges marketers to pay for Facebook advertising in order make up the difference in reach “boosting” Facebook posts on company pages.
These added costs make direct marketing and mailing more appealing, rather than using social media. The direct mail industry is far from dead. Print marketing has continued to grow and evolve along with the upsurge of new technology, such large format digital printers.
This technology helps marketers create unique and engaging print materials. For example, variable printing, digital printing and QR codes have made it possible for companies to integrate marketing into their online networks.
Furthermore, the cost of print marketing has decreased significantly in the past decade due to advancements in technology. “According to the Advertising Specialties Study, the most popular promotional items, such as pens, shirts, and flyers have an average CPI of $0.002—lower than the average for online marketing, which tends to be $0.0025 per impression.”
Marketers need to develop an effective print strategy that will put your brand in the spotlight and engage your audience. Get creative with your print marketing and make use of all the tools and technologies available to you. Victor Envelope Company has an experienced sales force to assist you in getting your direct and print marketing to your customers.
1. Lafferty, Justin, “Studies Show More than 40 Percent Decreased Organic Reach on Facebook – Inside Facebook.” Dec. 23, 2013. http://www.insidefacebook.com/2013/12/23/studies-show-more-than-40-percent-decreased-organic-reach-on-facebook/
2. Gene, Marks, “Why Facebook Is In Decline.” Aug. 9, 2013. http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/
3. Vladimir. Gendelman, “Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond.” Jan. 8, 2014.http://www.marketingprofs.com/articles/2014/24084/print-marketing-will-thrive-in-2014-and-beyond